Learn to apply end-to-end product management processes to digital products & master the role of a digital product manager.
Course Instructor
Alex is a Product Manager with 10+ years of experience at software and internet companies, including Uber, Glassdoor, Alliance Data and Microsoft. Currently, he owns the product area’s strategy at Uber, where they build the product experience and develop a long-term vision. is global peer-to-peer ridesharing, delivery, and micro-mobility platform with operations in over 60 countries worldwide. Before his current role at Uber, Alex was a Senior PM at Glassdoor, where he designed and developed web, mobile, and social applications and ran digital marketing programs to help companies better engage and serve customers.He’s passionate about solving real-life problems through technology for the benefit of millions of people worldwide and finds inspiration in the art of making something out of nothing.
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Course Instructor
Head of Product at Printify. Daniel is a marketing professional with over 10+ years of experience in the field. Currently he's leading 7 cross-functional product teams at Printify where they implement company wide product team structure & development process for user behaviour prediction. Previously he spent time at TWINO, Lattelecom and Cherry Media Group managing internationally distributed teams, building in-house full-funnel marketing teams, consisting of channel specialists, UX designers, front-end developers & WEB analysts. He has also implemented an agile marketing framework, with focus on iterative improvement approach.
Course Facilitator
Director of Digital Transformation at Tet. Krists facilitates around 200 people-strong digital teams. Passionate about maximizing the learning curve to turn technology solutions into viable business models as well as driving in-depth change & transformation processes. Krists also serves on the board of Overkill Ventures VC fund, lectures at Stockholm School of Economics in Riga and holds an MA in Digital management from Hyper Island.
Lear how to launch, evaluate, and achieve different types of product-market fit
Discover the frameworks needed to scale the product and achieve post launch success
Be able to proactively avoid common scaling & saturation pitfall
Know the new product or feature evaluation and alignment to business goals
Manage your product / feature portfolio using checks & balances from industry leaders
Develop and iterate a product & communication strategy to drive team and achieve executive buy-in
Apply right quantitative & qualitative validation techniques to achieve success with built products
Master a full step by step overview from pre-idea stage to launch and different iteration stages
Product Management at Uber
Problem definition, motivation, reasoning
Problem sizing and evaluation
Solution approach, feature definition, docs
Scoping, staffing, resourcing, assignment
Prioritization, planning, roadmapping
Testing, rollout, comms, marketing readiness
Feature Development
User journeys and use cases
User story syntax
Complexity, scoping and story points. Workflow management tools (e.g. JIRA)
Product Market Fit
Ideation and elevator pitch
Target and addressable market
Hypothesis development and validation
Lean UX and pivoting
Finding a business model
Listening to the market
Growth
Intro into growth funnels
Acquisition loops
Activation frameworks
Engagement & retention
Monetization
Optimisation
PMF expansion
Saturation
Types of PMF expansion
Use case expansion (adapted, complimentary, new)
Geographical expansion
Horizontal vs vertical expansion
Platform expansion
Executing PMF opportunities
Product Management & Growth Strategy course is designed for medium to large-sized companies with over 300 employees where digital services play a crucial role. Various roles would benefit from the course immensely.
For scaleable and repeatable methods of product growth.
Looking for cost-effective ways to scale-up fast.
To learn more technical & full-funnel marketing tactics.
To gain an intuitive understand of growth & experimentation practice.
Product Management & Growth Strategy course goal is to enable participants to each run at least one change initiative at their companies. We will provide you with the necessary tools and support you along the way with various learning practices.
Intensive learning sessions with course instructors Karlis Auzins, Bolt and Daniels Marhels, Printify
Slack community onboarding for engaging and continuous learning and community support
Two individual sessions with course instructors to work on the chosen change initiative for company
Break-out sessions for peer groups lead by course facilitators to discuss takeaways and progress
Follow-up session to exchange experiences on your change initiative implementation
Frameworks and theory, library of articles, books and videos, online session recordings
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